• Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing
• Develop, implement, and manage marketing campaigns that promote the products and services of a company
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers
• Creating and managing search engine marketing campaigns.
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Creating graphics for different social media handles (YouTube, Facebook, Instagram, Twitter etc).
• Analyze digital data to draw key recommendations around website optimization
• Enhance brand awareness in the digital space
• Drive website traffic and acquire leads
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc
• Optimize content for the website and social networking channels such as Facebook, LinkedIn, Twitter, etc
• Measures and reports performance of all digital marketing campaigns (Google display, Facebook and some other platforms) against goals (ROI and KPIs)
Preferred candidate profile:
• Bachelor s degree in marketing, business, or related field
• Candidate should be a Graduate with good communication (spoken and written) skills in English
• In-depth knowledge of marketing techniques and databases
• Knowledge of CRM tools, Google AdWords, and online analytics
• Good understanding of content creation
• Should possess good graphic designing skills and knowledge of tools like Canva, Photoshop, Illustrator
Digital Marketing Executive